Radio-based interventions for HIV prevention

Key take-home messages

• Radio spots, when employed as part of larger mass media campaigns, appear moderately effective for reaching target populations with HIV related messages. Across studies approximately one third of respondents within a given population had been exposed to a radio message.
• Messages broadcast on the radio appear moderately effective in raising awareness of HIV but there is conflicting evidence as to whether this translates into behavior change.
• Radio messages, and other media slogans, need to be developed in consultation with target communities and audience tested to ensure the relevance of the messages provided.

• Population(s)
  • General HIV- population
• Prevention
  • Education/media campaigns
• Health Systems
  • Delivery arrangements